For the past two years, INFINITI has teamed up with Coaches vs. Cancer and NCAA® to make an #UNBUSTABLE bracket. Fans could help raise awareness by making March Madness brackets and voting for their favorite coach. INFINITI also teamed up with cancer survivors who had inspiring stories to create a dream basketball team, The Hardwood Heroes. At the end of the voting, INFINITI raised more than $1 million for charities like Hardwood Heroes and Coaches vs. Cancer.
For the Coaches vs. Cancer campaign, I worked with an art director to mask out coaches, layout multiple 40+ social posts with the coaches and copy, and prep all file for release. I was deeply involved with this campaign, and had fun watching ideas turn into reality.
