As a designer I follow INFINITI's visual identity to create various prints and OOHs in nationwide magazines and cities. Working closely with the creative director and art director, I chose specific car assets that correspond with the copy, layout and kern the copy, and prep for release.
INFINITI constantly finds new and innovative ways to represent their ever changing technology. At the 2016 Pebble Beach Concours d'Elegance, INFINITI measured guests' reactions with wristbands that picked up changes in voice and pulse to produce digital artwork, represented in this book.
I worked closely with the creative director to layout all images in this book, kern, and prep this book for mass production.
barkTHINS is an original take on snacking and uses fair trade ingredients to create a delicious #snackingchocolate that consumers don't have to feel guilty about enjoying. As a production artist on barkTHINS, I work with an art director to lay out their designs, kern the copy, and prep for release. I recently had the opportunity to work directly with an art director/copywriter team and creative director to create the sundial barkTHINS social post.